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用走心故事传递品牌 乘龙《家》《勇往直前》获品牌微电影一等奖

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9月3日,在南宁市举办2020年第八届全国品牌故事大赛(南宁赛区)活动中,参赛作品《家》、《勇往直前》凭借鲜明独到的主题、引人入胜的情节、匠心独运的创意双双荣获微电影类一等奖。此次获奖,不仅是乘龙的品牌精神和核心竞争力的凸显,更是乘龙顺应时代发展下品牌建设需求和推动中国品牌向上的重要表现。

洞察用户、讲好内容,乘龙用走心故事传递品牌

在深入洞察用户对品牌价值观和品牌文化的需求后,东风柳汽乘龙从用户心理和用户利益角度出发,不计成本回报,打造了卡车人专属的首部温情大片《家》和中国首部长头卡车微电影《勇往直前》。通过用好内容来打动用户,以更贴近用户的方式向用户讲述品牌故事,东风柳汽乘龙精准有效地传达了乘龙品牌“享信赖”的核心价值,也是品牌焕新从关注车辆到关注人、关注客户的转变,更淋漓尽致地展现了乘龙作为商用车品牌的担当。

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落实品牌、顺应时代,乘龙势要引领中国品牌向上

五十一载耕耘不辍,东风柳汽乘龙深耕卡车行业五十一载,始终以品质塑造品牌,以责任赢得信任,最终获得了市场和客户的广泛认可支持。如今,站在新篇章起点的乘龙,以品牌焕新为契机,持续携手广大合作伙伴前行,为客户创造更大更优价值,而其中重要一点则是实现从关注车辆到关注人、关注客户的转变。正如两部微电影向客户展现的那样,乘龙不仅让品质说话,更让口碑说话,让所有使用乘龙产品的客户都能深刻体会到乘龙不仅仅只是“一部好卡车”,更是一个有温度、有态度、有梦想的品牌和值得所有用户信赖的中国自主品牌。

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路漫漫其修远兮,在建立自身品牌和引领自主品牌向上这条路上,乘龙从未停下脚步。不管是过去50年完善的产品布局、全面的渠道和服务网络、高效的生产管理机制的建立,还是如今新品牌从关注车辆到关注人、关注客户的精神转变,并通过微电影《家》、《勇往直前》来推动广西品牌走向中国、走向世界,乘龙一直在行动。相信在未来,乘龙定将实现其成为“贴近用户的物流运输专业市场引领者”的品牌愿景和“匠心,助力中国物流行业腾飞”的使命,并在引领中国自主品牌质量建设、增强中国企业品牌的国际竞争力、塑造良好的国际形象中做出更大的贡献。

乘龙获奖作品观影链接:

《家》:

《勇往直前》:


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